I am 100% convinced that the marketing team (or direction) for Molson are Americans. This ad promotes stero-types that most Canadians don’t like.

Frozen lakes? Our lakes are not frozen 6 months of the year, in fact, some, are only (at best) frozen for 0 months! Georgian bay does not freeze over anymore. Smaller lakes are frozen solid, but at best from Nov to March, 5 months.

Freedom? That is not a big concern for Canadians…. why do I need to drink Molson to be free?

I liked the old ‘I am’ ads.