It is a Google world! Everything is Google this, Google that, Google me! I’ve done very well by Google. BUT, GOOGLE HAS DONE VERY WELL BY ME AND BY ALL MY BROTHERS AND SISTERS PUMPING UP CONTENT FOR GOOGLE.

We, the webmasters of the world, are in a symbiotic relationship with Google. No us, no Google. No Google, maybe us (I’m sure another SE would pop-up… oh wait, there are other SEs).

Could you imagine if ALL the websites blocked the Google bot? I know it is fantasy, but just imagine it for a minute. There would be very little left in the Google index.

Of course Google gets this and is very good to the webmasters of the world. In fact Google communicates with us via many methods (e.g. Web Master Tools).

In the travel market Google is going to eat our lunch. The vertical travel directories are going to have a tough time competing with this:

Ironically, it is the vertical directories that help Google figure out things about the B&B’s in Victoria.