I recently had the opportunity to take Andrew Goodman of Page-Zero out to lunch in downtown Toronto. I’ve seen Andrew at SES, but this is the first time I’ve formally meet Andrew.

Andrew started his professional life teaching political science. He’s got a masters in the said subject and 8 of the 9 chapters, his words, of his PHD. How ironic to be seated with a political guru on Election Day in Canada?

Andrew started to discover the opportunities in the on-line marketing world were abound back in late 90′s and early 2000′s. He left the political science gig and has not turned back since.

His company is a mix of about 9 people some of them employees and others partners.

Andrew and I talked about most of the basics revolving around SEO. He was a little guarded. Maybe he thought I was a company spy or would post his golden nuggets on my blog. Not the case, anything off the record would stay that way.

Andrew is a cool guy. And I would recommend his companies services. He says they do mostly PPC management.