I recently had the opportunity to take Andrew Goodman of Page-Zero out to lunch in downtown Toronto. I?€™ve seen Andrew at SES, but this is the first time I?€™ve formally meet Andrew.

Andrew started his professional life teaching political science. He?€™s got a masters in the said subject and 8 of the 9 chapters, his words, of his PHD. How ironic to be seated with a political guru on Election Day in Canada?

Andrew started to discover the opportunities in the on-line marketing world were abound back in late 90?€™s and early 2000?€™s. He left the political science gig and has not turned back since.

His company is a mix of about 9 people some of them employees and others partners.

Andrew and I talked about most of the basics revolving around SEO. He was a little guarded. Maybe he thought I was a company spy or would post his golden nuggets on my blog. Not the case ?€“ anything off the record would stay that way.

Andrew is a cool guy. And I would recommend his companies services. He says they do mostly PPC management.