I’m an adsense lover. It’s been a great way for webmaster to monetize small sites. It provides the surfer with relevant ads. Everyone is a winner.

That is until I had a startling revelation. Last week I was in Costa Rica. I needed some info on a zip line tour at Manuel Antonio National Park. I wanted to know what operations were there and how to contact them. I searched Google for [zip line manuel antonio costa rica]. I started clicking through the results and any page that was prominently displaying adsense I immediately left. Not because the ads offended me or anything like that. But the reason, which was instinctually learned I guess, was it seems sites that show adsense ads were there only to show adsense ads. And thus, typically useless. I gave this a great deal of thought, and unfortunately for me, adsense ads on a site is actually an indicator of a lower quality site.