As any reputable SEO/SEM knows there are few guarantees in this business. The SEO/SEMs are dealing with third parties who do not offer us guarantees. An SEO/SEM can take the risk of no results, but they certainly cannot guarantee worth while rankings to appear.

I have a distinct distaste for the scammers of the 21st century. I like to expose them and bust them every chance I get. Since that is one of the things I and Skygle are passionate about, I will expose them every chance I get.

Here are the top warnings signs:

1. Offer to build doorway pages. A doorway page is simply a page stuffed with KWs that?��s only purpose is to rank in the SERPs and in turn drive traffic back to the main page of the site. Typically a doorway page is void of any substance. A doorway page is still a doorway page by any other name. Some SEOs have taken to renaming doorway pages to terms such as ?�?traffic pages?�� or ?�?robot generated pages.?��
2. Guarantee results. It is fine for the SEM/SEO to take the risk of not getting results and offering a money back guarantee. In fact, that is their endorsement for their belief in their system and abilities. If the guarantee is to be in the top 10 of Google, Yahoo! or MSN inside of a week and it is NOT PPC, then this is a big red flag. And you should not give this firm any more of your precious time.
3. We?��ve got a secret. In the world of SEO/SEM there are really no secrets. We all do things a little differently, but as for a secret that will deliver amazing results, trust me, it does not exist.
4. We?��ve got a special relationship with the engines. This can be the truth stretched and twisted into something else it is not. SEM/SEOs do not have special relationships with the SEs. Most of us that have attended a conference have meet the top brass at Google, MSN and Yahoo! But we certainly don?��t have a special relationship that would give our client sites an edge up on the competition.

Here?��s a screen shot of a spam e-mail I received yesterday. It is from http://www.jetranking.com/ – amazing how a site that performs amazing feats for its clients can do so poorly for itself. Check out the info on it at Google. info:www.jetranking.com