An e-commerce site we are involved with has a small survey at the end of its checkout process.

It asks people how they found the site. Here’s a screen capture of the results. The interesting question here is this. Is this a result of our efforts or more an indication of what people use to find products. For example, if they increased their spending on print advertising 10 fold, would Print Ad move up to roughly 80? Are they creating a self fulfilling prophecy?

One of the KWs that brings in the most traffic for this site is #1 on Google and #2 on Teoma. Yet, Teoma has no mentions. And look at Yahoo! The site ranks very well in Google, but OK in Yahoo! Should the difference be that much?

I currently own GOOG. And this kind of knowledge gives me the courage to hold on to it while the stock takes a beating with the rest of the tech sector. Yahoo! had poor results and the stock got hammered. I think Google took some of the market share from Yahoo! The online spending has not gone down, its gone up, and it is estimated to do so into the future. So if Yahoo! is down, is that because the spending across the board is down or is that because Google increased its market share. I’m betting on Google increasing its market share.

If anyone has information showing Yahoo! out referring Google, and the site in question ranks well in both engines, I would like you to leave a comment.