Yes, very easy to push to hard and not get rankings.

A friend of mine was asking me to check his site because Google does not like him. That translates into no meaningful rankings.

Lets say his desired KW is [red widget tools]. So with that here’s the work up on his site.

URL = http://www.red-widget-tools.com
Title = Red Widget tools News
Description = Red-Widget-Tools News – latest XX-YYY and Red-Widget developments.
Keywords = red-widget, red-widget spin, red-widget spin, red-widget tools, red widget spin, redewidget, red-widget

Phrases on the page:
Red-Widget Tools = 2
Red-Widget-Tools = 4
Red-Widget = 40 (does not include the above)

I think the site is a little stuffed. My friend might want to lighten up a little bit.