It’s a known fact that relevant incoming links improve search engine ranking. I’ve recently sent press releases to editorial sites that post news. If the press release is posted, a link to your home page is usually included. In the video market, I’ve had good success with eventdv.net, digitalmedianet.com, dvmag.com, weva.com, etc. Most sites are hungry for relevant daily news and it only takes an hour to write a short release and email it to the editorial contact on the web site. It’s a great way to increase releveant links and traffic to your site.